The other day, I accompanied one of my good friends to a financial institute to sell a concept for a television commercial (TVC). The client suggested showing money or gems as a part of the concept. My friend’s logic was not to show money in the advertisements of banks or financial companies. He said, that will have negative impact on the mass and will not generate result, as expected. This got me thinking. Why not? After all, it is all about money.
In the eastern side of the world, people are shy to talk about sex but, at the same time, they are busy generating more babies compared to the western world. Asia has more than 60% contribution to the world’s 6 billion plus population out of which, China and India combined contribute 2.5 billion. People in the western world are open and freely talk on sex and ideas associated with it. How come their population is a lot less compared to those who believe that sex is a taboo?
One common example – lets think about the name of cites in England – Essex, Sussex, and Middlesex. They are the names of the towns over there. In a different note, Clove, Cardamom and Cinnamon are also the name of places, in some part of India. It should be mentioned that, those cities have nothing to do with the production of the spice they represent. Do you have any idea on what the heck they were thinking, when naming the cities?
People in western world wear such revealing dresses that sometimes cause road accidents. Cities are plastered with the billboards and posters of enticing, sultry, suggestive and seductively posing models. TVs carry sexy commercials to arouse the sexual desire on the viewers. But in South Asia, similar suggestive billboards, posters, TV commercials are detested and banned in most of the cases. Wearing reveling dresses in the public is a definitive no-no and is known to create huge bruhaha.
I believe naming a city with a “sex” word in it and naming cities with suggestive meanings are same, and the only difference is the ‘mode of presentation’. Cardamom is considered to enhance sexuality in a female while cinnamon does the same to men (although not to the level of commercial products, like Viagra). Clove is good enough for both genders. Hence, the three main ingredients of the traditional five-spices to tantalize the gourmets tongue mean more that what they sound. So, motive behind the UK cities and Indian cities are same but Indians acted smart in choosing the words; making it more effective. Many still wrongly believe that the UK cities ‘sex’ names represent the places of Saxons tribe (Middle, South, and East Saxons).
It is to be noted, a young widow is suggested to stay away from spicy foods, to control her natural desire of sex. People in the eastern part of the world believe staying away from the spicy foods helps in controlling excessive sexual desire.
Going back to the TVC, we were talking about : now, I could see my friend’s point of view; the docile suggestion has more impact on the bigger mass compared to the direct suggestion.
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