People around the world in the corporate sector knows, whenever a person rise from any field it's the corporate house who cash first it. In fact, its the win win situation for both. If one of these don’t join hands to benefit from each other both sides is at the loss of making money. Its not more important, who rise from which sector, there are all kind of people and all kind of corporate sectors, who can benefit from those sudden rise of a individual. Some of the example are given below, how a corporate houses benefited from those rise. When we say big names in brand value all kind of names comes flying in our mind like Tiger Woods, Kate Moss, Mr. Bachhan, Sachin Tandulker, Shahrukh Khan, Hari Bansha Madan Krishna’s name come so easily in our mind.
Writer :
J.K Rowling is a writer and is in creative line. Her book Harry Potter made her famous like anything around the world. This series of book may have made her a billionaire and richer than the queen of England but more importantly, it made more money to Warner Brothers through its movie franchise. This is one book, which outsold all earlier record holder books sold in worldwide. This book made a young actor like Daniel Radcliffe and Emma Watson the richest actor, around the world. Daniel Radcliffe was on the forbes list of rich actor too. In total this movie franchise made more than 7 billion in about 10 years.
Sports :
Tiger woods is one world famous name in the sport world, and is a child prodigy in golf. No one has ever won that many PGA in one’s life as much as he has won. Before his fall, he is the only person in the world, who used to make a billion dollar annually, only through indorsement, but his name and bankability help made Nike sell more sports gear than any other of its brand ambassador. No wonder Nike remained his loyal client, even though, all other corporate houses pulled their name, when he was deep into murky water of his career. Corporate houses only wants to make money from the big name but don’t want to lose a penny on some star when they are on the fall.
When Mahendra Singh Dhoni was rising, he helped save huge money to corporate houses who were paying hefty sum to Sachin or other big star of that time. It was not that the big stars were falling, it’s just that the new was rising, so it helped corporate house to chose from the rising one rather than sticking with the old and pricey stars. Its more beneficial for corporate houses to pick up the rising one when the star or actor is just rising.
Movie stars
New rising star help save huge sum to corporate houses, compared to sticking with old and established ones. Just when Sonam was rising, she was scooped by the cosmetic giant L’oreal to promote their products. She being the young and classic face of beauty and rising bollywood star, has a huge fan following around the world not only in India. Although Aishwarya was the international face of India, Sonam did manage to garner huge new generation due to her good sense of taste in fashion. What L'oreal taught us is that it was loyal enough to keep the old brand ambassador of some of its products while getting new face for the other products at the same time.
Comedians
To aware the social message in mass public, in any society, comedians has always been very instrumental, as the public are very receptive of what comedians say and how they say it. With their good comic timing, they make is more audience friendly and then they become the good brand ambassador of any brand they get associate. In our country's case the Comedian duo Madan K. Shrestha and Hari B. Acharya had been in demand for long time than any other sectors brand ambassador could have done in terms of accumulated years.
It seems that there are are long term and short term benefit, but both has its own pros and cons. but the bigger point is when a person rise from any sector its the corporate house that cash it.
