Why Nepali TV airs political news base programme only ?

Recently, I have been making it kind of my duty to keep eye on what kind of program that gets aired in our channels. I should have known this well than others, why Nepali channels are not airing any programs that shape our society.

Most of the talk show on all channels mainly focus on politics, politicians and political condition of our country. As if, other than that, there is nothing happening in this country. And it actually should not surprise me then, frustrating condition of the politics and political situation in this country; is what spoiling the overall mood of the general mass of this country. More than that, most of the time people sound so defeated and see no better future here in this country. The question is; why people are so frustrated at this extent ? Why state is not taking any steps, to help the people of this country ? Who should and who can change this situation ? Who is responsible, when we have only news based programmes and no other drama, musical programs or talent shows that helps to rise and flourish the creative industry. Even more, why there is no such program that helps to shape the society to reform our it for better future ? which ultimately uplift the socio economic condition of the society also. Is preaching by religious leaders, in every morning on most of the channels is only solution for this ?

The major TV channels like NTV, which is state owned KTV  and Image channels and News 24 and other news channels which is privately owned; also airs only news that run more than 12 times a day. Keep in mind, none of the countries channels run for 24 hours. Other programs which is drama based, do not have enough viewers or they watch all the foreign channels for Gods sake ! Is my country is the only one who is facing this problem ? Do not Indian channel has to face cut throat competitions with the loads of channels that is in sky for better program, which pulls more viewers to its particular program ?

You might want to give me the name of some of the programs which has been on air since long. But Tito Satya, Jire Khursani and Gharbeti Baa has been entertaining the mass with cheap satire on the social or political situation of the society but do not reform the society. Instead these very kind of program may have taught the public to talk back to their parents with less respect as the child in Toto Satya used to talk back with so blunt way showing no respect at all to his parents until couple of years ago. Mundre[ Jeetu] is also not very famous for showing respect to his parents or his relatives. Its different they think, its comedy or fun to do so. Popular TV program like this have so much power to change the mass thinking alike. lets even not talk about the other chepa satire drama on NTV or even other channels.

TV plays a huge role to shape the mind of people, to change their social behaviour yet its really been long that good program do not get aired on our Television channels, why ?  I once worked in a media house to market and sale the national television’s programs to corporate houses and advertising agencies, so I know some inside story here.

Its not that our country lack so the talent or has the shortage of skilled actors, or director producers or the writers. Its, multinational company like Unilever and Dabar who want to pay their rate for the program not the rate that cost to make the programs and other national corporate houses to be blamed for this ? What do they care about the better society of our country ? And why they even care, when we are not caring for it ?

Its so happened, at a time for a long time, when Maobadi was determined to push the country back to the stone age and destroying everything across the country to pull the attention from national and international societies in the name of peoples war. They were also extorting corporate houses, to feed their so called soldiers. People were so focused only on news and corporate houses started pouring their money mainly on news as corporate houses only cares to sell their goods to the viewers, they do not care much about the society  or better society; for better tomorrow.

 Regardless of country ‘s political or economic condition all they want to do is to sell their products, now, but never prepare our public to buy new products which is made in Nepal, expensive and  is of export quality. All audience are potential buyers of their products now but there is no  better society tomorrow in corporate houses angel. Just sell what sells here and go to other placed to sell what they will buy. therefore its a country or its government who really  has to take the stern steps to make our society.

Creative industry needs to prosper in any country; as it creates money and becomes the  reason to flow money in the market. For example : I have been watching Australian Master Chef for some time now.  It seems that this show alone helped Australians to spend more money on food and prosper food industries. But at the same time its also helping to prosper the cookbooks, cookbook writers, demand of good chefs in the restaurants, sell of Kitchen wares, creating good food critics for more magazines or papers, and this show also giving the good chefs to many lifestyle channels. It seems that the show alone, has been helping the country to role millions of dollar in the market, in so many ways.

If any business helps to flow the money in the market, the economic keeps rolling in the particular country and situation gets better. Its a win win situation for the creative industry as well as for a country.

I have seen our creative industry, movies, television programs, writers with vision has been under shadowed due to the over priority given to politics and politicians. Politics takes money from businessmen, government and also from public. Politics do not help roll money in the market, other than the blocking it to roll, unlike other business. In show business it somewhat creates a notion that, money is a concept not a real thing and so that it fuels the idea that money can be created. But for that people really have to be very creative. and have to have a vision to shape our society to get it better.

Manufacturing industry of our country has to invest money in good program instead of bargaining for dirt cheap rate all the time and killing this money making industry. Corporate houses, Advertising agencies and brand managers  has to stop comparing our local programs to international class programs. In other country corporate houses picks up the huge production bills, that will help them to pay well to the star cast, so that they can make a good program. Such quality programs can not be made with mere investment of under 50,000/- budget per week to compare with Indian or international quality programs. I am sure, you must have heard the term, if you throw peanuts, you can only attract monkeys. That's why even my country sits in-between the two emerging economic giants on earth which of course is, China and India; who have been spending hell on travelling budget, yet we have not been able to gain it, not even 5% of their good spending habit.

If we do not focus on making good program on our channels, it will be even more sad condition for our country, for its economic and socio-economic condition in the years to come. There should be less news, that focus only on politics and politicians, for our society to prosper. Corporate houses has to be more serious and realistic to invest for long term programs, instead of short term investment to better our society. Forget multinational companies here in this matter; as they least care for the betterment of our society because if they see no one is buying their product, they will move on to other place, where they will find their clients. But you and I have to  live in this society, for good or bad.

12,000/- per minute a programs is the main reason of deteriorating condition of our creative industries on Television. I have not heard one corporate house here who says make it and I will buy it. Corporate houses, Advertising agencies and brand managers are; all the slave of TRP ratings. They are not the visionary who foresees the better tomorrow. Should this surprise me now, why we are not making any good programs yet ? But then why the channel bosses are not having any vision for our society; except that warms their pockets ?

• Indian movie industry is estimated to have been a billion dollar industry.
• A good quality program by Ekta Kapoor cost 15 corod a year to make in India and here we spend only under 50,000 per week.
• 100 crore movie club is now new buzz in the indian movie industry which create money in matter months and manufacturing industries have to work all year long to make that much money.
• It is said that Tare Jamin par [ stars on earth ] made more than 200 crore in the box office.
• Such movie tell us the fact that money can be created and with a brilliant idea it can be created